NBA and Coca-Cola announce global partnership with Sprite as official soft drink
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NBA and The Coca-Cola Company Announce Multiyear Global Partnership
March 17, 2026 9:30 AM EDTSprite Returns as Leagues Official Global Soft Drink
NEW YORK--(BUSINESS WIRE)-- The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite® back as the leagues Official Global Soft Drink Partner.
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