Zillow stock falls as Google tests new real estate ad format

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BTIG: 'Placement of the new carousel raises concerns'

December 15, 2025 2:58 PM EST

BTIG analyst Jake Fuller reiterated a Neutral rating on Zillow Group (NASDAQ: ZG).

The analyst comments " News over the weekend of a Google (GOOG, Not Rated) test placing for-sale home listings at the top of mobile search results has raised concern... More