Under Armour and Stephen Curry to separate Curry Brand operations
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UNDER ARMOUR AND STEPHEN CURRY AGREE TO CURRY BRAND SEPARATION
November 13, 2025 5:30 PM ESTUnder Armour to Focus on Core Brand ComebackÂ
BALTIMORE, Nov. 13, 2025 /PRNewswire/ -- Under Armour, Inc. (NYSE: UAA, UA) and Stephen Curry today announced plans to separate Curry Brand from Under Armour, ending a partnership that has redefined performance product and athlete-led storytelling for more than a decade. Under Armour, with a disciplined focus on its namesake brand, will develop new UA... More
