Wendy's launches strategic plan to boost growth and profitability
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THE WENDY'S COMPANY LAUNCHES "PROJECT FRESH," A STRATEGIC PLAN TO DRIVE GROWTH AND ENHANCE VALUE CREATION
October 9, 2025 7:30 AM EDTStrengthening Wendy's brand positioning strategy to reach consumers more effectively Assessing U.S. restaurant system to increase profitability Transforming U.S. restaurant operations to elevate experience and drive greater efficiency Reallocating capital and resources to drive profitable growth
DUBLIN, Ohio, Oct. 9, 2025 /PRNewswire/ -- The Wendy's Company (Nasdaq: WEN)... More
