Mattel promotes Roberto Stanichi to chief global brand officer
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Mattel Announces New Brand Organization Leadership and Marketing Integration; Roberto Stanichi Promoted to Newly Created Role of EVP and Chief Global Brand Officer
September 2, 2025 4:30 PM EDT-- Jamie Cygielman promoted to Global Head of Dolls; Ted Wu promoted to Global Head of Vehicles and Building Sets --
-- Lisa McKnight EVP and Chief Brand Officer to depart after 26 years with Mattel --
EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a new brand organization leadership team to enhance Mattels global brand management strategy and accelerate... More
