Business First Bancshares subsidiary b1BANK appoints new CMO

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b1BANK Announces Senna Bayasgalan as Chief Marketing Officer

February 13, 2025 5:51 PM EST

BATON ROUGE, La., Feb. 13, 2025 (GLOBE NEWSWIRE) -- b1BANK, announces the appointment of Senna Bayasgalan as chief marketing officer. Bayasgalan will lead brand and marketing technology initiatives to support the banks growth and deepen client relationships. Bayasgalan has over 16 years of experience in marketing leadership, international brand building, communications and customer acquisition across private capital, technology and media industries. 

We are diligent about the culture we are building, and as a result, fortunate to be able to attract top talent from across the nation, said Jude Melville, chairman and CEO, b1BANK. We have a good and genuine story, and... More