Roku (ROKU) Announces Adoption of Unified ID 2.0

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Go back to Roku (ROKU) Announces Adoption of Unified ID 2.0

Roku Enhances Benefits for Advertisers with Adoption of Unified ID 2.0

August 1, 2024 4:15 PM EDT

New integration will improve advertising targeting and performance across Roku Media

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced its adoption of Unified ID 2.0 (UID2), a leading identity solution, across its premium streaming inventory. Roku advertisers can now implement more precise targeting and a secure means to facilitate data collaboration at Roku Medias unmatched scale, powered by automation through... More