Apple becomes the first $1 trillion global brand, Nvidia's value triples, report says
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BofA's analysis suggests Apple estimates are conservative
June 12, 2024 6:39 AM EDTBank of America analysts believe market expectations for Apple (NASDAQ: AAPL) iPhone sales are too low. Their analysis suggests replacement cycles are shortening due to a growing installed base exceeding 2.2 billion units.
"We view the installed base (IB) as a key indicator of the potential of Apple's ecosystem," states the BofA note. They estimate that... More
