BMO analysts predict Netflix, YouTube to raise prices in 2H24

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Go back to BMO analysts predict Netflix, YouTube to raise prices in 2H24

UBS survey shows ad buyers prefer Netflix to TV

June 6, 2024 10:52 AM EDT

Advertisers are shifting their focus from traditional TV to streaming services, according to a new survey by UBS Evidence Lab.

The report points to TV declines and rising CTV/Netflix (NASDAQ: NFLX) momentum. UBS surveyed 120 marketing professionals in the U.S. and Western Europe.

"TV spending intent remains under pressure," UBS said. They found that over the next two... More