Google set to bring ads in search AI Overviews
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Google's 'Marketing Live' event suggests improving AI position: analysts
May 22, 2024 10:20 AM EDTGoogle held its 2024 Marketing Live event on Tuesday, introducing more than 30 new products and new features for advertisers.
The company also showcased detailed examples of how new and expanded AI capabilities can drive performance. Here's how Wall Street analysts reacted.
Evercore ISI said they think the most important takeaway was from Chief Business Officer Philipp Schindler, who highlighted user behavior learnings from deploying AI Overviews.
They wrote: "We think with these... More
