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Google's 'Marketing Live' event suggests improving AI position: analysts

May 22, 2024 10:20 AM EDT

Google held its 2024 Marketing Live event on Tuesday, introducing more than 30 new products and new features for advertisers.

The company also showcased detailed examples of how new and expanded AI capabilities can drive performance. Here's how Wall Street analysts reacted.

Evercore ISI said they think the most important takeaway was from Chief Business Officer Philipp Schindler, who highlighted user behavior learnings from deploying AI Overviews.

They wrote: "We think with these... More

Barclays Reiterates Overweight Rating on Alphabet (GOOGL)

May 21, 2024 6:24 AM EDT

Barclays analyst Ross Sandler reiterated an Overweight rating and $200.00 price target on Alphabet (NASDAQ: GOOGL)

The analyst comments "The big breakthrough we saw this week was around AI multi-modal products running very fast on a single neural network, with very low latency and speedy responses, which provides a glimpse into where things are likely headed. The introduction of compelling voice inputs and voice/text/image... More