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Apple (AAPL) offering 'deep' discounts on iPhone to defend market share in China

May 21, 2024 6:42 AM EDT

According to research from analysts at Jefferies, Apple (NASDAQ: AAPL) is offering deeper discounts in China for the 618 shopping day festival.

The firm said 618 pre-sales on JD and Tmall started on May 20, with a three to six percentage point increase in discounts... More