Roku (ROKU) and The Trade Desk (TTD) Announce New Data-Driven TV Streaming Partnership
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Roku and The Trade Desk Announce New Data-Driven TV Streaming Partnership
April 30, 2024 8:00 AM EDTDeepened relationship between the #1 TV streaming platform and the largest independent global advertising technology leader aims to improve the ad buying experience
SAN JOSE, Calif.--(BUSINESS WIRE)-- Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced plans for a new data-driven TV streaming partnership with The Trade Desk (NASDAQ: TTD), the largest independent global advertising technology leader, to equip advertisers with better planning, buying, and measurement of TV streaming media. Roku plans to empower advertisers... More
