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META vs. GOOGL stock: Analyst explains which one you should own

March 18, 2024 9:41 AM EDT

Wells Fargo analysts assessed the digital advertising sector in a note to clients Monday, providing their thoughts on whether Meta Platforms (NASDAQ: META) or Alphabet (NASDAQ: GOOGL) owned Google's stock is preferred.

The firm noted a divergence in digital ad market share, with Meta regaining lost share and Google search losing share to retail media.

"[We] expect Meta mkt share recovery in '24... More