Mayfair Capital Partners Acquires Baseline Fitness (PLNT)
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Mayfair Capital Partners Acquires Baseline Fitness
February 22, 2024 6:39 PM ESTCARMEL, Ind.--(BUSINESS WIRE)-- Mayfair Capital Partners (Mayfair), a division of Oxford Financial Group, Ltd. (Oxford), on behalf of its underlying investors, has acquired Baseline Fitness LLC, (Baseline or the Company). The investment closed on February 2, 2024, and terms were not disclosed. Fredrikson & Byron served as legal counsel for Mayfair.
Founded in 2009 and headquartered in Fargo, North Dakota, Baseline Fitness is a leading franchisee in the Planet Fitness system with 100 locations under its umbrella. Planet Fitness Inc. (NYSE: PLNT), the franchisor, is one of the largest and fastest-growing franchisors and operators of fitness centers with... More
