Starbucks (SBUX) Announces Plans for Long-Term Growth
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Starbucks Announces Triple Shot Reinvention Strategy with Multiple Paths for Long-Term Growth
November 2, 2023 5:00 PM EDTTriple Shot Reinvention will focus on three priorities: elevating the Starbucks brand; strengthening the companys digital capabilities; and becoming truly global; customized with two pumps unlocking efficiency and reinvigorating partner culture. This includes:
Elevating the brand through better run stores, growing the portfolio with more purpose-defined stores and accelerated renovations, and driving further product innovation. Strengthen and scale digital by doubling its 75M global Starbucks Rewards Members within five years and expanding digital and technology collaborations to elevate the partner and customer experience. Become more... More