Peloton to Extend Reach of TCS New York City Marathon as New York Road Runners' New Strategic Partner

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Go back to Peloton to Extend Reach of TCS New York City Marathon as New York Road Runners' New Strategic Partner

Wall Street analysts positive on lululemon athletica and Peloton deal

September 28, 2023 9:40 AM EDT

After the close on Wednesday, lululemon athletica (NASDAQ: LULU) and Peloton (NASDAQ: PTON) announced a 5-year strategic global partnership, sending Peloton shares higher in post and premarket trading.

The five-year deal will see Peloton become the exclusive digital fitness content provider for LULU. It will develop all content for Lululemon Studio beginning in early 2024. In addition, the apparel brand will become the primary athletic apparel partner for the... More