Peloton surges on lululemon apparel, content deal
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Wall Street analysts positive on lululemon athletica and Peloton deal
September 28, 2023 9:40 AM EDTAfter the close on Wednesday, lululemon athletica (NASDAQ: LULU) and Peloton (NASDAQ: PTON) announced a 5-year strategic global partnership, sending Peloton shares higher in post and premarket trading.
The five-year deal will see Peloton become the exclusive digital fitness content provider for LULU. It will develop all content for Lululemon Studio beginning in early 2024. In addition, the apparel brand will become the primary athletic apparel partner for the... More
