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Amazon (AMZN) Prime Day discounts and fast delivery to drive share gains - BofA

July 10, 2023 10:24 AM EDT

BofA estimates Amazon (NASDAQ: AMZN) Prime Day could generate $12 billion in gross merchandise value (GMV), analyst Justin Post revealed Monday.

Prime Day is set to take place between the 11th and 12th of July, with customers gaining access to "more deals than any past Prime Day," with new deals... More