Google to test ads in generative AI search results
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May 24, 2023 11:52 AM EDT
William Blair analyst Ralph Schackart told investors in a note Wednesday that generative AI (GAI) is a game changer, with near-term beneficiaries likely to be hyper-scalers Alphabet (NASDAQ: GOOGL), Meta Platforms (NASDAQ: META) and Microsoft (NASDAQ: MSFT).
"In contrast to traditional artificial intelligence (AI), which focuses on pattern detection,... More
May 24, 2023 10:44 AM EDT
Alphabet's (NASDAQ: GOOGL) Google held its Google Marketing Live 2023 on Tuesday with an AI focus. The company reportedly announced more than 20 new ad products at the event.
Here's how analysts reacted:
Morgan Stanley's analyst Brian Nowak, who has an Overweight rating and $140 price target on Alphabet, said the event "showcased GOOGL's leading AI-driven ad product suite.
"We see these tools reducing advertiser friction, improving creative,... More
