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Morgan Stanley analyst Brian Nowak said in a note Wednesday assessing the AI race between Alphabet's (NASDAQ: GOOGL) Google, Apple (NASDAQ: AAPL), Amazon (NASDAQ: AMZN), and Meta Platforms (NASDAQ: META) that "AI-based assistants seem to be the way."
The analyst stated they see "transformer models and large language models (LLMs) leading to the development of next Gen AI assistants with increased personalization, incremental use... More

