Roku (ROKU) partners with Instacart

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Go back to Roku (ROKU) partners with Instacart

Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers

April 26, 2023 4:05 PM EDT

Advertising partnership will unlock first-party data to measure the impact of TV ads on e-commerce purchases

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Roku (Nasdaq: ROKU) announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven across the entire streamers journey. Across select pilot partners, results showed that on average, people who saw the ad on the Roku platform purchased more of the advertised products on Instacart versus the average customer*.

The partnership brings together... More