Netflix (NFLX) Taps Nielsen for Global Audience Insights
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Netflix Taps Nielsen for Global Audience Insights
January 18, 2023 7:00 AM ESTMulti-year agreement spans U.S., Mexico and Poland markets, providing Netflix with linear and streaming audience data for a holistic view of media consumption behavior
NEW YORK, Jan. 18, 2023 /PRNewswire/ -- Nielsen has announced an expansion of its relationship with Netflix (NASDAQ: NFLX), which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland. In the U.S., Netflix will subscribe to Nielsen's National TV measurement data and Streaming Platform Ratings. In Mexico and Poland, Netflix will subscribe to cross-platform audience insights which are derived... More
