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Alphabet's Google margins could be at risk from ChatGPT — Morgan Stanley

January 10, 2023 10:29 AM EST

Alphabet (NASDAQ: GOOGL) owned Google's margins could be at risk from ChatGPT, according to Morgan Stanley analyst Brian Nowak.

The analyst, who maintained an Overweight rating and $120 per share price target on Alphabet, said that while the firm doesn't see ChatGPT threatening Google Search's position as the starting point for online... More