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Short form video a +$100bn revenue opportunity for Meta, Youtube and TikTok - BofA

December 7, 2022 12:32 PM EST

BofA analyst Justin Post said in a note to clients Wednesday that the battle for short-form video (SFV) supremacy "could represent the largest shift in Internet usage over the next five years."

Post explained that all leading social media platforms, including YouTube, Facebook, and Instagram, are investing billions in their SFV platforms and aggressively ramping up content.

"In 2021, we estimate TikTok... More