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The holiday season to be 'characterized by a bargain-savvy consumer' - Morgan Stanley

November 10, 2022 12:22 PM EST

In a note to investors Thursday, Morgan Stanley analyst Michelle Weaver said this holiday season will likely be characterized by a bargain-savvy consumer.

Weaver explained that a Morgan Stanley survey revealed 70% of shoppers are waiting for stores to offer discounts before they begin their holiday shopping, and the majority of shoppers are waiting to see deals in excess of 20%.

"Consumers are largely planning... More