UPDATE: Netflix (NFLX) to introduce ad-supported service at $6.99/month

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Netflix (NFLX) Will Likely Take Time to Scale - UBS

October 14, 2022 10:35 AM EDT

Netflix (NASDAQ: NFLX) announced its long-awaited ad-tier subscription plan on Thursday, sending its shares over 5% higher.

Following the news, Raymond James analyst Andrew Marok told investors, "Netflix is moving faster than originally expected when the company first announced that it was exploring an ad-supported tier, and anticipation has been steadily building."

The analyst, who maintained a Market Perform rating on the stock, added: "Our analysis suggests potential ARPU upside... More

Netflix (NFLX) to Launch $6.99 Ad-Tier Plan in November

October 13, 2022 1:20 PM EDT

Netflix (NASDAQ: NFLX) has announced its long-awaited ad-supported tier, which will be launched on November 3, the company said on Thursday.

The "Basic with Ads" subscription tier will be priced at $6.99 per month, $13 below its premium plan and below the Disney+ $7.99 ad-tier subscription.... More