Omnicom's (OMC) TBWAWorldwide Acquires dotdotdash

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Omnicom's TBWAWorldwide Acquires Innovation Agency dotdotdash, Further Building on Its Experience Strategy and Design Capabilities

September 28, 2022 10:44 AM EDT

The acquisition signals TBWA's evolution into a brand experience company and a partner for brands beyond traditional advertising services

NEW YORK, Sept. 28, 2022 /PRNewswire/ -- TBWA\Worldwide, part of Omnicom Group Inc. (NYSE: OMC), today announced that it has acquired the business of innovation agency dotdotdash, adding deeper experience design and immersive technology capabilities to the top-ranked global creative collective.

Headquartered in Portland, dotdotdash specializes in building future-forward brand experiences at the intersection of... More