Netflix (NFLX) Partners With Microsoft on New Ad-Supported Tier

Netflix (NFLX) Price Target Cut at UBS - Subscriber Declines In-Line with Guidance

July 15, 2022 1:33 PM EDT

UBS analyst John Hodulik maintained a Neutral rating on Netflix (NASDAQ: NFLX) while cutting the firm's price target to $198 from $355 per share in a note to investors Friday.

The analyst stated the firm expects the streaming giant's second-quarter subscriber declines to be in line with guidance while providing... More

JPMorgan Comments on Neutral Rated Netflix (NFLX) Ahead of Earnings

July 14, 2022 5:28 AM EDT

JPMorgan analyst Doug Anmuth reiterated a Neutral rating and $230.00 price target on Netflix (NASDAQ: NFLX).

The analyst comments "Heading into NFLX 2Q earnings on Tuesday, 7/19, we believe sentiment is cautious & expectations are muted. Relative to NFLXs guidance for a loss of -2M Subs in 2Q, we believe... More

Netflix names Microsoft as partner for ad-supported subscription plan

July 13, 2022 2:41 PM EDT

(Reuters) -Netflix Inc said on Wednesday it has selected Microsoft Corp as technology and sales partner for its planned ad-supported subscription offering, as the streaming giant looks to plug slowing subscriber growth by rolling out a cheaper plan.

Shares of Netflix rose 2% to $178.06 on the news.

Netflix said in April that it would introduce a new, lower-priced version of its service in a bid to attract more subscribers. The announcement came as the pioneering subscription service posted its first subscriber loss in more than a decade, and projected deeper losses to come.

... More

Netflix (NFLX) to partner with Microsoft (MSFT) on new ad supported subscription plan

July 13, 2022 2:30 PM EDT

(Updated - July 13, 2022 2:32 PM EDT)

Netflix (NASDAQ: NFLX) announced:

In April we announced that we will introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard and premium plans. Today we are... More

Loop Capital Says Netflix (NFLX) Compressed Amortization Period Could Dampen Future Operating Margins Up tp 300bps, EPS 15% Lower

July 13, 2022 1:24 PM EDT

Loop Capital analyst Alan Gould reiterated a Hold rating and $215.00 price target on Netflix (NASDAQ: NFLX).

The analyst comments "We see several reasons why content amortization periods for filmed entertainment may compress in the coming years. Content production appears to be outpacing viewing. New titles likely decrease the viewing of older titles.... More

Netflix (NFLX) is a 'Show-me' Story with a Light Catalyst Path - Goldman Sachs

July 13, 2022 6:04 AM EDT

Goldman Sachs analyst Eric Sheridan maintained a Sell rating and a $186 per share price target on Netflix (NASDAQ: NFLX) heading into the Q2 earnings report.

The analyst expects to see inline or weaker Q2 net add results that reflect a soft demand environment. He... More

Netflix in talks with Hollywood studios for new tier with ads - WSJ

July 12, 2022 1:29 PM EDT

(Reuters) -Netflix Inc is looking to tweak its programming deals with Hollywood studios to enable the streaming pioneer's launch of an advertising-supported version of its service, the Wall Street Journal reported on Tuesday.

The company has started talks with Warner Bros., Universal and Sony Pictures Television, the report said, citing people familiar with the matter.... More

Netflix (NFLX) Looks to Amend Deals with Top Studios as Part of Ad-Tier Plan

July 12, 2022 1:03 PM EDT

Netflix (NASDAQ: NFLX) is reportedly looking to amend programming deals with some of the top entertainment studios, according to a report from The Wall Street Journal on Tuesday.

The move is part of the company's plans to have content on an advertising-supported tier of the service, said the WSJ, citing people familiar with the matter.... More

Netflix (NFLX) Seeking to Amend Programming Deals to Facilitate Ad-Supported Platform, Sources Say -- WSJ

July 12, 2022 12:31 PM EDT

(Updated - July 12, 2022 12:32 PM EDT)

Netflix (NASDAQ: NFLX) Seeking to Amend Programming Deals to Facilitate Ad-Supported Platform, Sources Say -- WSJ

Studios Will Likely Seek a Premium of 15% to 30% to Allow Content to Appear on Ad-Supported Netflix PlatformNetflix Has Begun Talks With Studios Including Warner Bros., Universal and Sony Pictures Television... More

Analysts See Risks For Netflix (NFLX) Ahead of Q2 Results

July 12, 2022 9:55 AM EDT

Netflix (NASDAQ: NFLX) will report second-quarter earnings after the close on July 19, and analysts at Morgan Stanley and BofA see risks ahead.

In a note to investors Tuesday, Morgan Stanley analyst Benjamin Swinburne lowered the firm's price target on the stock to $220 from $300, maintaining an Equal-Weight rating as they see a risk to consensus estimates with rising macro headwinds driving consumers to pare back their streaming spending.

"Streaming video revenues may prove more vulnerable than expected to a global recession and... More