Innovid (CTV) Announces Acquisition of TVSquared
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Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared
February 7, 2022 8:30 AM ESTCombination Expands Independent, Currency-Grade Measurement Platform Across TV, CTV & Digital
Purchase price valued at approximately $160 million consists of $100 million in cash as well as additional stock consideration. TVSquared total preliminary revenue for the full year of 2021 is expected to be between $20 - $22 million.Combined business positions Innovid as a single source for ad-serving and measurement for converged TV. Innovid also announced today preliminary expectations for 2021 Q4 and Full Year... More