Mondelez (MDLZ) Declares $0.285 Quarterly Dividend; 2.1% Yield

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Go back to Mondelez (MDLZ) Declares $0.285 Quarterly Dividend; 2.1% Yield

Battle of the biscuits as Ferrero aims to take a bite out of Barilla

December 3, 2019 3:05 AM EST

By Francesca Landini

MILAN (Reuters) - In the red corner is Italy's reigning cookie champion, Barilla's Gocciola. Across the ring in the blue corner is the challenger, Ferrero's Nutella Biscuit. Fight!

After clashing over chocolate spreads, Italy's two biggest food companies, Barilla and Ferrero, are now battling about biscuits.

Ferrero is the challenger this time, launching the Nutella cookie in an attempt to crack Barilla's leadership of the biscuit sector in Italy, where the latter has a 37% market share with products including top-seller Gocciola.

The newcomer is made of pastry and filled with Ferrero's flagship... More