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Battle of the biscuits as Ferrero aims to take a bite out of Barilla
December 3, 2019 3:05 AM ESTBy Francesca Landini
MILAN (Reuters) - In the red corner is Italy's reigning cookie champion, Barilla's Gocciola. Across the ring in the blue corner is the challenger, Ferrero's Nutella Biscuit. Fight!
After clashing over chocolate spreads, Italy's two biggest food companies, Barilla and Ferrero, are now battling about biscuits.
Ferrero is the challenger this time, launching the Nutella cookie in an attempt to crack Barilla's leadership of the biscuit sector in Italy, where the latter has a 37% market share with products including top-seller Gocciola.
The newcomer is made of pastry and filled with Ferrero's flagship... More
