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Microsoft (MSFT), Adobe (ADBE) & SAP (SAP) Announce Launch of Open Data Initiative

September 24, 2018 9:35 AM EDT

On Monday, the CEOs of Adobe (NASDAQ: ADBE), Microsoft (NASDAQ: MSFT) and SAP (NYSE: SAP) introduced the Open Data Initiative at the Microsoft Ignite conference. Together, the three longstanding partners are reimagining customer experience management (CXM) by empowering companies to derive more value from their data and deliver world-class customer experiences in real-time.

In today's world, data is a company's most valuable asset. However, many businesses struggle to attain a complete view of their customer interactions and operations, because they are unable... More