Omnicom Group (OMC) Tops Q4 EPS by 1c, Miss on Revenues

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Publicis shares jump after Mercedes-Benz global digital agency win

February 13, 2018 12:14 PM EST

PARIS/FRANKFURT (Reuters) - French advertising group Publicis has won a multi-year contract with Daimler's Mercedes-Benz brand to become its global digital agency, hailing the award as one of its most important for years.

Publicis shares were up 4 percent at 1623 GMT, making the stock the best performer in France's leading CAC-40 index index.

"This was without a doubt the biggest pitch in the industry over the past 18 months, and one... More