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Amazon.com (AMZN) Prime Day Penetration Not as Great as Expected -FBR Capital

July 18, 2017 7:32 AM EDT

FBR Capital analyst Susan Anderson offers insight on Amazon.com (NASDAQ: AMZN) Prime Day penetration following surveys to assess purchasing trends and habits of prime customers on July 11th.

Anderson notes surprising data, suggesting only 21% of survery respondents made purchases on Prime... More