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U.S. cable companies' wireless entry paves way for 'quad' play
June 30, 2017 1:17 PM EDTBy Anjali Athavaley
NEW YORK (Reuters) - More U.S. consumers can buy their landline phone, Internet, television and mobile service from one company due to cable providers entering the wireless industry. But investors should not expect so-called quad-play bundles to be as popular as in some other countries anytime soon.
In a market where wireless service is typically purchased separately from the triple-play bundle offered by pay-TV companies, there are obstacles to broad adoption, investors and industry analysts said. The benefit to bundling more services together is that it makes consumers stickier, or more loyal.
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