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Tesla (TSLA) Entry into Truck Market is Natural Extension But Opportunity Seen as Only 10% of Market and Market Cap - Morgan Stanley
April 20, 2017 10:49 AM EDTMorgan Stanley analysts Ravi Shanker and Adam Jonas explore why Tesla (NASDAQ: TSLA) wants to get into trucking, following last week's tweet from CEO Elon Musk that the company will unveil a prototype of an autonomous, electric Class 8 semi truck in September.
First, the analysts note that Tesla is looking to branch out into other verticals as part of CEO Musk's Master Plan. The total addressable market (TAM) is quite large for trucks. If Tesla were to gain 10% of the new truck market in the... More
