Fitbit Unveils New Fashion-Forward Fitness Wristband, Fitbit Alta™
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February 3, 2016 3:13 PM EST
Dougherty & Company reaffirmed Fitbit, Inc. (NYSE: FIT) with Neutral rating on Wednesday after the company unveiled its new Fitbit Alta wearable.
Analyst Charles Anderson summarized, ... the Alta is as thin and sleek as the $100 Fitbit Flex, but with a larger screen for notifications (caller ID, text) and more elegant band options. The device will launch in North America in March and globally in April, similar to the... More
February 3, 2016 2:24 PM EST
Leerink Partners maintained an Outperform rating on Fitbit (NYSE: FIT), and cut the price target to $33.00 (from $49.00), after the company unveiled the Alta, a welcome upgrade to Fitbit's low-tier products. The $130 device incorporates features from Fitbit's Mid Tier products and is a replacement for the Charge which will be discontinued. Leerink likes the positioning of the Alta,... More
February 3, 2016 11:26 AM EST
Piper Jaffray affirms Fitbit (NYSE: FIT) with an Overweight rating and $60 price target after Fitbit introduced its new Fitbit Alta fitness wristband.
Analyst Erinn E.... More
