Oculus Rift Pre-Orders Start (FB)
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Oculus Rift High Price Point Suggests Slow Facebook (FB) VR Ramp - Baird
January 6, 2016 1:31 PM ESTBaird analyst Colin Sebastian weighed in on Facebook (NASDAQ: FB) after the company opened pre-orders of Oculus Rift, with initial shipments in March.
Sebastian notes the order site is already reflecting May deliveries, with strong early demand (and limited supplies). In addition, initial price point of $599 is at the higher end of expectations, although Facebook/Oculus have hinted in recent months that pricing might not target the mass market. Moreover, since Oculus Rift requires a... More
