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Blaze Comparison to Apple Watch Weighing Down Fitbit (FIT) - Leerink Partners
January 5, 2016 1:51 PM ESTLeerink Partners analyst Steven Wardell weighed in on Fitbit (NYSE: FIT) following the company's new Blaze product which was introduced at CES. The analyst said Blaze is seen better for the Fitness Consumer rahter than an evolutionary refresh of the existing portfolio. However, he said inevitable market comparisons with the Apple Watch (NASDAQ: AAPL) have pushed the stock... More
Fitbit (FIT) Sell-Off Overdone - Piper Jaffray
January 5, 2016 1:06 PM ESTPiper Jaffray analyst Erinn Murphy came out to defend Fitbit (NYSE: FIT) which is down 11.8% after announcing the new Blaze model at CES.
Murphy commented: "We just left Fitbit's press conference, hosted in conjunction with CES, where we watched CEO James Park and Chief Revenue Officer Wood Scal unveil Fitbit's latest product--Fitbit Blaze. We demoed the Blaze product and came away impressed by the product and the balance the company has struck between price point and functionality. Following the press conference, we spoke with... More
Fitbit (FIT) Sell-Off a Buying Opportunity - Mizuho
January 5, 2016 1:02 PM ESTMizuho Securities analyst Betty Chen has come out to defend Fitbit (NYSE: FIT) which is down 11.8% after announcing the new Blaze model at CES.
The firm sees the sell-off as a buying opportunity.
The firm is maintaining estimates. "For 4Q, we forecast EPS... More
