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Alibaba Group Generated USD 5 Billion in GMV in First 90 Minutes of 2015 11.11 Global Shopping Festival

November 10, 2015 2:24 PM EST

Mobile GMV accounted for 72 percent of total GMV in first 90 minutes

BEIJING--(BUSINESS WIRE)-- Alibaba Group Holding Limited (NYSE: BABA) announced that USD 5 billion (approximately RMB 31.8 billion) of GMV was settled through Alipay on Alibabas China and international retail marketplaces in the first 90 minutes of the 2015 11.11 Global Shopping Festival.1

Daniel Zhang, chief executive officer of Alibaba Group said in his opening remarks for the 11.11 Global Shopping Festival Countdown Gala, This year, Alibaba Group has transformed 11.11 into an unprecedented mobile shopping experience. Over the course of the... More