FBN Securities Starts Fitbit (FIT) at Outperform
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Cowen Starts Fitbit (FIT) at Market Perform
September 10, 2015 6:16 AM EDTCowen initiates coverage on Fitbit (NYSE: FIT) with a Market Perform rating and a price target of $38.00.
Analyst John Kernan commented, "The Fitbit brand is helping to create an entire category of health & fitness wearables. Powerful global brands such as Apple,... More
Fitbit (FIT) Products Being Less Cannibalized by Apple (AAPL), Stock Upgraded to Overweight at Morgan Stanley
September 8, 2015 6:36 AM EDT(Updated - September 8, 2015 10:41 AM EDT)
Morgan Stanley upgraded Fitbit (NYSE: FIT) from Equalweight to Overweight with a price target of $58.00 (from $43.00). A Morgan Stanley survey showed less Apple Watch (Nasdaq: AAPL) cannibalization. Analyst Katy L. Huberty also noted constructive channel checks, as well as high short-interest, which could set shares up to outperform.
"Were more constructive on 1) Fitbit's strong brand and market share in the context of a growing market,... More
