WhatsApp Reaches 900M Monthly Active Users Milestone (FB)

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Facebook (FB) Announces Updates for Conversation Lift; Allows for More Focused Ads

September 4, 2015 10:04 AM EDT

Facebook (NASDAQ: FB) posted hte following to its Business blog on Thursday:

Updated Conversion Lift Tells Advertisers Which Campaigns Work Best for Their GoalAdvertisers come to Facebook to grow their business and connect with customers, and part of growing your business is advertising smartly. Thats why back in January, we launched Conversion Lift, a measurement tool for Facebook advertising that helps marketers understand the additional business... More