Brean Capital Reiterates Buy on Facebook (FB) Ahead of 2Q15 Results
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Facebook's (FB) Oculus Buys Gesture-Control Firm Pebbles
July 16, 2015 9:05 AM EDTFacebook (NASDAQ: FB) Oculus said in blog post, "Were excited to announce that weve entered into an agreement to acquire Pebbles Interfaces one of the leading teams in depth sensing technology and computer vision."
Based in Israel, Pebbles Interfaces has spent the past five... More
Google (GOOG) Sees Q2 Ad Spend Slow, While Facebook (FB) Accelerates - Merkle
July 15, 2015 12:34 PM EDTMerkle, a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q2 2015 Merkle|RKG Digital Marketing Report. The report provides comprehensive and detailed insights into digital marketing trends, using data from the agencys vast client base to analyze activity in paid search, SEO, social media, product ads, display advertising, comparison shopping engines, and more.
Google growth continued to slow in Q2 2015, as paid search ad... More
Twitter (TWTR) Announces 'Summary Cards' for Mobile Ads
July 15, 2015 9:41 AM EDTTwiiter (NYSE: TWTR) announced that it has updated its Summary Cards for mobile users.
The following was posted to Twitter late Tuesday:
We've updated Summary Cards! iOS & Android users will start... More
Deutsche Bank Positive on Facebook (FB) into Q2 Results
July 15, 2015 8:10 AM EDTDeutsche Bank maintained a Buy rating on Facebook (NASDAQ: FB) with a price target of $100. Comments come ahead of Q2 results later this month. Analyst Ross Sandler said Facebook was "firing on all cylinders," and recommended adding into the print.
"The... More
As tech firms track your location, advertisers zero in for the sale
July 14, 2015 4:17 PM EDTBy Yasmeen Abutaleb
SAN FRANCISCO (Reuters) - Mapping technology advancements from Google Inc and Facebook Inc that provide more precise user location data than ever before are starting to dent advertisers' longtime skepticism about boosting mobile ad spending.
In recent years, major retailers have restricted mobile to 10 percent or less of their ad budgets because of difficulty gauging their effectiveness and a limited ability to target shoppers by location.
Targeting is now much easier, to the extent that a consumer walking past a given retail outlet can receive ads in his or her Facebook or Google app showcasing... More
