Form 8-K YAHOO INC For: Apr 15
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SunTrust's Peck Has Increased Conviction About Yahoo! (YHOO) Proprietary Search Ambitions
April 21, 2015 7:53 AM EDTSunTrust Robinson Humphrey analyst Robert Peck notes that details in a recent regulatory filing underscores Yahoo! (NASDAQ: YHOO) proprietary search ambitions.
Peck highlighted 3 points that adds to their conviction that Yahoo! may choose to invest in and operate both algorithmic and paid search on mobile and desktop going forward:
1) deal can be terminated after October 1, 2015;
2) Yahoo will only serve Microsoft (MSFT, $42,91, NR) algorithmic and paid search on 51% of results, freeing 49% for its own efforts (or partners); and
3) Microsoft will hire its own search sales force while Yahoo maintains... More
Yahoo! (YHOO) Updates on Amended Search Agreement with Microsoft (MSFT)
April 20, 2015 5:24 PM EDTOn April 15, 2015, Yahoo! (Nasdaq: YHOO), a Delaware corporation (Yahoo), and Microsoft Corporation, a Washington corporation (Microsoft) (Nasdaq: MSFT), entered into the Eleventh Amendment (the Amendment) to the Search and Advertising Sales Agreement, dated as of December 4, 2009 (as previously amended, the Search Agreement). As part of the Amendment, the parties also agreed to an amendment of the License Agreement, dated as of December 4, 2009 (the License Agreement), by and between Yahoo and Microsoft. The material changes to the Search Agreement and License Agreement are described below.
Search Agreement
Services and Exclusivity
Previously... More
