Dun & Bradstreet Ushers in a New Era
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Dun & Bradstreet (DNB) Unveils New Brand Modernization Effort
March 10, 2015 6:06 AM EDTDun & Bradstreet (NYSE: DNB) unveiled a new brand purpose, values, tagline and logo as part of a major brand modernization effort. The company's new creative expression and tenets are rooted in a data inspired, relationship-driven approach, bolstered by the new tagline: "Growing relationships through data." The work was created in collaboration with award-winning agency Droga5.
Today's announcement comes on the heels of a yearlong activation of Dun & Bradstreet's new growth strategy, which has included both internal and external investments across the business, and a revitalization of the company's global culture. Dun & Bradstreet... More
