McDonald's (MCD) Feb. Comps Fell More than Expected
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McDonald's Reports Global Comparable Sales For February
March 9, 2015 7:58 AM EDTOAK BROOK, Ill., March 9, 2015 /PRNewswire/ -- McDonald's Corporation today announced that global comparable sales decreased 1.7% in February. Performance by segment was as follows:
U.S. down 4.0% Europe up 0.7% Asia/Pacific, Middle East and Africa (APMEA) down 4.4%Creating consistently relevant and satisfying customer experiences have been hallmarks of McDonald's business and historic success. However, consumer needs and preferences have changed, and McDonald's current performance reflects the urgent need to evolve with today's consumers, reset strategic... More
