Pebble Chief Sees Apple's (AAPL) Smartwatch as 'Lacking'

Go back to Pebble Chief Sees Apple's (AAPL) Smartwatch as 'Lacking'

Apple (AAPL) Watch Average Price Seen at $550+; Top Model Could Sell for $7,500+, Analyst Says

March 3, 2015 3:44 PM EST

Apple (NASDAQ: AAPL) is set to announce its highly-anticipated Apple Watch at an upcoming event on March 9th with device sales expected to start in April. Current Wall Street thinking on the average selling price (ASP) of the device is around $500, which has raised some questions about margins. However, Piper Jaffray's Apple-whiz Gene Munster thinks the ASPs for the Watch could be closer to $550 or $575-600 when adding additional bands. This could mean higher segment gross margins than previously thought, according to the analyst.

Munster notes the company will sell... More