CNBC Can't Buy Viewers Despite Record Stock Market
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Price: $24.85 +7.25%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 5.3%
EPS Growth %: -22.4%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 5.3%
EPS Growth %: -22.4%
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As markets reach for new heights, cable business news channel CNBC continues to struggle to gain any ratings traction. In fact, numbers are getting worse.
According to just released data from Nielsen Media, viewers in the key 25-54 advertising demo for CNBC's business day (930am-5pm) dropped 7% year-over-year in October to a measly 38,000. Total viewers during the business day dropped 3% to 204,000.
Some of the network's biggest shows, including Squawk on the Street, Fast Money, Mad Money and the Kudlow Report all saw double digit declines.
Even Squawk Box didn't fair so good. In total viewers, the morning show (6AM-9:15AM ET) is down 9% to 124,000. However, it was flat in the key 25-54 advertising demo at 35,000.
For the total day, CNBC is down 22% to 135,000 and down 27% in the key demo.
CNBC is part of NBCUniversal which is owned by Comcast (NASDAQ: CMCSA).
According to just released data from Nielsen Media, viewers in the key 25-54 advertising demo for CNBC's business day (930am-5pm) dropped 7% year-over-year in October to a measly 38,000. Total viewers during the business day dropped 3% to 204,000.
Some of the network's biggest shows, including Squawk on the Street, Fast Money, Mad Money and the Kudlow Report all saw double digit declines.
Even Squawk Box didn't fair so good. In total viewers, the morning show (6AM-9:15AM ET) is down 9% to 124,000. However, it was flat in the key 25-54 advertising demo at 35,000.
For the total day, CNBC is down 22% to 135,000 and down 27% in the key demo.
CNBC is part of NBCUniversal which is owned by Comcast (NASDAQ: CMCSA).
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