Bad Timing: Massive Advertiser GM Shys Away from Facebook (FB) Ads As IPO Looms
FREE Breaking News Alerts from StreetInsider.com!
StreetInsider.com Top Tickers, 10/23/2026
- Wall St dips after AI-led selloff; SpaceX worries hit telecoms
- Meta's capital-raising plans expose a major weakness in the AI boom
- Brent crude hits more than five-month high on Houthi-Saudi attacks, UAE oil spill
- BofA flags further downside risk for stocks, yields and dollar
- SpaceX cell-site ambitions lift tower stocks and weigh on carriers
Tweet
Share
E-mail
Get Alerts FB Hot Sheet
Join SI Premium – FREE
Facebook (Nasdaq: FB) bears have another reason to hate on the stock ahead of Friday's highly anticipated IPO.
GM (NYSE: GM), one of the world's largest advertisers, said it will stop advertising on Facebook as it founds the ads ineffective.
GM marketing executives said their paid Facebook ads "had little impact on consumers," the Wall Street Journal reported Tuesday afternoon.
The company will continue to use Facebook pages in its marketing efforts, although those have no costs.
GM marketing chief Joel Ewanick told the Journal the company "is definitely reassessing our advertising on Facebook, although the content is effective and important." Content referring to their unpaid Facebook pages.
GM (NYSE: GM), one of the world's largest advertisers, said it will stop advertising on Facebook as it founds the ads ineffective.
GM marketing executives said their paid Facebook ads "had little impact on consumers," the Wall Street Journal reported Tuesday afternoon.
The company will continue to use Facebook pages in its marketing efforts, although those have no costs.
GM marketing chief Joel Ewanick told the Journal the company "is definitely reassessing our advertising on Facebook, although the content is effective and important." Content referring to their unpaid Facebook pages.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- General Motors (GM) PT Lowered to $98; RBC Capital: 'Buy on Weakness'
- PreveCeutical closes first tranche of private placement at $0.03 per unit
- Meta Platforms price target raised to $905 by Citi analyst
Create E-mail Alert Related Categories
Corporate News, IPOsSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
