Miniso opens first U.S. Miniso Land store in Columbus, Ohio

Miniso (NYSE: MNSO) opened its first U.S. Miniso Land store on October 17 at Easton Town Center in Columbus, Ohio. The approximately 15,000-square-foot location is among the company's largest U.S. stores.

The store carries over 5,500 SKUs across categories including toys and collectibles, home essentials, beauty, food and beverages, and lifestyle products. It features dedicated IP zones, including a Hello Kitty and Friends collection with more than 100 products and a Disney collection with over 130 products. The store also carries merchandise tied to ONE PIECE, Chiikawa, Snoopy, and mofusand, among other licensed properties. A YOYO-themed zone at the entrance showcases Miniso's proprietary IP.

The Miniso Land format launched in Shanghai in 2024 and has since expanded to more than 100 locations in China and several overseas markets. The Columbus store marks the format's first appearance in the United States.

According to the company, Miniso currently operates more than 400 stores across the United States and was named the fastest-growing U.S. retailer on the National Retail Federation's 2025 Hot 25 Retailers list. The company operates over 8,300 locations in more than 100 countries and regions worldwide.

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